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Session Objectives
Be able to create a stakeholder map and stakeholder movement plan
Be able to apply stakeholder management techniques to move stakeholders according to the stakeholder movement plan
Believe that effective stakeholder management is critical to the success of a project
Critical Factors for Project Success


Stakeholders Defined
Any group or individual who is impacted by or who could impact the project, such as…
PwC management
Your team members
Other PwC teams at the client site (e.g., other business lines)
Client sponsor
Client project manager
Client team members

The Stakeholder Management Process
Stakeholder Mapping


Activity-The “Stakeholder Mat”
The Nepalese Tourist Board = Follower
Laspsong, the head Sherpa = Follower
The JDI finance Director = Opponent
Stakeholder mapping exercise
Initial Assessment
Who are the stakeholders?
What is their level of influence on the project?
What is their level of support for the project?

Movement Plan
How do the stakeholders need to be moved, if at all?
What will motivate them to move? (What’s in it for them?)

Need to ask them questions to accomplish both steps.
Stakeholder Mapping - Considerations
Not all stakeholders need to be moved
They can move back as well as forwards
They are subjective - the more data, the more accurate the assessment
It’s never too early to start
Stakeholder documents are living things
Stakeholder documents are sensitive - treat with care!
PM Stakeholder Responsibilities
Manage stakeholder key
Identify need for specialist help
Monitor progress
Manage key client relationship
Ensure appropriate team participation
Follow movement and communication plan
Escalate stakeholder issues when needed
Clients also have stakeholder management responsibilities!

利益相关者(ppt)