Communicating Innovation 沟通创新(ppt)

Communicating Through Technology
Managing Information Within Organizations
Managing Information outside Organizations
Managing Information Within Organizations
History of technological developments
Challenges to the organization made by new technologies
E-Mail
Other communication technologies
Tips for choosing communication technology
E-Mail
Defining e-mail
Using e-mail
Understanding how e-mail works
Understanding the internet
E-mail etiquette
Establishing security
Other Communication Technologies
Voice mail
Groupware
CD-ROM databases
Teleconferences
Faxes
Guidelines for Choosing Communication Technology
Audience expectations
Time and cost
Nature of the message
Presentation
Work environment
Managing Information Outside Organizations
Managing the news media
Managing corporate News
Managing information through company spokespersons
Managing crisis communication
Managing Corporate News
Press releases
Interviews
Conferences
Op-Ed pieces
Letters to the editor
Talk show
Principles for Document Design
Use white space to separate and emphasize points
Use headings to group points and lead the reader through the document
Limit the use of words set in all capital letters
Limit the number of typefaces in a single document
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Decide whether to justify margins based on the situation and the audience
Put important elements in the top left and lower right quadrants of the page
Use a grid of imaginary columns to unify the elements in a document
Use highlighting, decorative devices, and color in moderation
Formats for Letters
Three letter formats: block, modified block, and the AMS Simplified
Punctuation
Subject line
More pages
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Side margins
Inside address
Enclosures
Abbreviation of cc
Formats for Memos
Standard formats
Headings
Body
End
Preparing Presentation Visuals
The importance of effective presentation visuals
Types of presentation visuals
General design principles of presentation visuals
Capitalization and punctuation rules for slide text
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Appropriate fonts for text acceptability
Designing an effective electronic presentation
Effective use of color in presentation design
Effective use of presentation visuals
Importance of Effective Presentation Visuals
Clarify and emphasize important points
Increase retention from 14 percent to 38 percent
Reduce the time required to present a concept
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Results in a speaker achieving goals 34 percent more often than when presentation visuals are not used
Increased group consensus by 21 percent when presentation visuals are used in a meeting
Types of Presentation Visuals
Handouts
Models or physical objects
Whiteboards
Flip charts

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Overhead transparencies
Electronic presentations
Slides
Videos and audiotapes
Principles of Presentation Visual Design
Develop a standard design
Select a page layout orientation appropriate
Limit the amount of text on the slide
Use left alignment of text as a general rule
Use graphic devices
Use clip art, scanned art, or cartoons
Check Over the Visual Aids
Is it necessary?
Is it convenient?
Is it accurate?
Is it honest?
Designing an Effective Electronic Presentation
Organize and create content
Select a template
Embellish the Presentation with images, sound, and animation
Determine the exact sequence of each visual
Generate the output from the electronic presentation file
Capitalization and Punctuation Rules for Slide Text
Use capital letters sparingly
Omit punctuation at the end of bulleted lists
Avoid abbreviations that might confuse the reader
Appropriate Fonts For Text Acceptability
Choose a font that reads easily and conveys the mood
Avoid script or highly decorative fonts
Attempt to identify interesting fonts
Limit the number of fonts to one or two
Use a big font: 44- or 50-point for titles, 32-point for subheads, and 28-point for examples
Guidelines in Deciding Color
Formality
Effect
Association
Differentiation
Guidelines for Using Color Effectively
Limit the number of colors
Choose the color scheme
Contrast
Effective Use of Presentation Visuals
Limit the number of visual aids used in a single presentation
Include only one major idea on each visual
Keep the design simple and clean
Design the graphic to avoid distorting facts and relationships
(To be continued)

Be sure that the visual can be read by everyone in the audience
Proofread the visual carefully
Paraphrase the visual rather than reading it line for line
Step to one side of the visual so the audience can see it
Skill Exercise 6.1
Communicating through technology
Homepage Design
How to use Words or Frontpage to make a homepage
Functional button
Content----briefly or detailed
Appearance----more beautiful or faster
Logo
Colors
Compare and Contrast the Following Websites
21ddn.com, eastday.com.cn, 21cn.com, sina.com.cn, sohu.com
Kodak http://www.kodak.com
Emi Classics http://www.emiclassics.com
Visa http://www.visa.com
TCL http://www.tcl-elec.com

Visit the following websites for further information about new communication challenges posed by telecommuting:
http://www.att.com/press/1097/971024.chb.html
http://www.homeworker.com

Visit the following websites for further information about cybertheft:
http://www.wipo.org
http://www.benedict.com:80
Skill Exercise 6.1
Design a personalized homepage for your class

Communicating Innovation 沟通创新(ppt)