Business English Communication: Write to Win 商务英语书面沟通——写赢职场_韩晓凤_企业内训课程

Business English Communication: Write to Win 商务英语书面沟通——写赢职场

培训讲师：韩晓凤

讲师背景：
韩晓凤商务英语资深讲师跨文化交流导师资深中英粤三语同传数百场中英谈判经验国家人事部认证二级口译员主讲课程TTT领导力工作坊成功人士的七个习惯明智地制定目标如何更好地沟通《商务英语》《英语演讲》《英语谈判策略与技巧》《场景化英语应用详细>>

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Business English Communication: Write to Win 商务英语书面沟通——写赢职场详细内容

Business English Communication: Write to Win 商务英语书面沟通——写赢职场

【Course Background】

According to a McKinsey study of the average employee in the US, one spends at least 30% of workhours reading and responding to emails. Situation is similar in China, especially in foreign companies and transnational companies.

Even in the era of social media and apps, emails are by far the most common method of communication in business for a wide range of purposes. Email is evolving with the time, it is becoming a searchable archive, a manager’s accountability source, and a document courier.

However, employees rarely receive systematic training in business writing, specifically email writing. Therefore, we often send and receive bad emails that consequently result in even more emails because of miscommunication.

It is necessary to learn how to write emails concisely, logically, persuasively, effectively, which connects with the readers and solves problems at work.

【课程背景】

根据麦肯锡一项调查表明，美国企业员工平均有30%的工作时间都在回复邮件。在中国，情况也是相似，特别是在外企和跨国公司。

在社交媒体的时代，邮件仍然是商务沟通中使用最为普遍的沟通方式，其所涉及的内容也极为广泛。随着时代的变化，邮件的功能也更新迭代，成为可搜索的档案、职业经理人的问责证据、文件传递的载体。

然而，很多公司的员工都没接受过系统的商务写作培训，尤其是邮件写作。因此，我们常常发出或收到糟糕的邮件，往往造成沟通不畅。如此往复，恶性循环。

因此，学会如何高效地写出言简意赅、逻辑详实、极具说服力的邮件，既提升职场人际关系，又解决工作中的问题，就显得尤为必要了。

【Course Highlights】

The aim of this course is to ensure your email will be read and acted on after you receive the training. Therefore, it is not only offering a number of useful linguistic knowledges to enhance your writing skills, but also covering how to have a two-way communication at the workplace via email.

The course emphasizes the problem-solving mindset that every single email is written to solve problems. It is important for the sender to analyze the existing information from 3 perspectives, “Tone, Content and Logic”. To think before write, you will be able to write emotional comfortable, logical and convincing emails.

In the context of globalization, business writing in English is one kind of cross-cultural communications. The course looks into the cultural and linguistic differences in different scenarios, especially when handling sensitive issues. After taking this course, Chinglish will no longer be your worries. Write to win will become a reality.

【课程亮点】

本课程的目标是让你的邮件能被收件人及时地阅读并付诸行动。因此，课程不仅涵盖了诸多实用的英语表达及写作技巧，并将教授如何通过邮件实现职场的双向沟通。

课程强调以解决问题为导向的思维出发，邮件撰写者应三思而后落笔，从“语气、内容、逻辑”三个维度分析既有信息，继而写出令人情绪舒适、有逻辑性、极具说服力的邮件。

在全球化的语境之下，商务英语写作是跨文化交流的一种方式。本课程将探讨不同情境之下的中西文化语言差异，特别是处理敏感事件的文化语言差异。在完成本课程的学习之后，中式英语将不再是你的困扰，写赢职场也将成为现实。

【Course Outline】

【课程大纲】

Section One

版块一

Email Essentials/ 3h

英语电邮必备/ 3小时

Essentials: building blocks of business correspondence

电子商务邮件的“基础构件”，每个部分标准且高效的写法

Subject line: brief + informative （news headline style）

标题：简洁+信息量（新闻式标题）

Correct salutation and greeting: relations between you and the reader

称呼与问候：你与读者的关系

Opening: reason for writing, put your purpose in a direct and warm way

开头：一语中的，同时传递温度

Main point: short paragraphs

主要内容：短篇段落结构

Closing：create potential for a two-way communication

结尾：营造潜在的双向沟通

Details: provide “all the needed” information, reader-friendly format and layout

细节：提供“所有的必需的”信息、舒适的格式排版

Ending: Dos & Don’ts in emails

电子邮件中的注意事项

Choose the right tools (email, face-to-face, WeChat/What’s app) in the light of conditions

因事而异：选择合适的沟通方式(邮件、当面沟通、微信)

Case study I: Push a colleague in different department to send the report on time

案例讨论一：有技巧地催促不同部门同事按时交报告

Section Two

版块二

Content Structure/3.5h

内容结构/3.5小时

Structure guideline: how to arrange contents in an email?

结构指南：如何编排邮件内容？

What is your objective for writing email & make a list of bullet points

你写这封邮件的目的是什么 & 列出内容要点

Who you are writing? (Tone)

邮件写给谁？(语气)

What do you want from the reader? (Content)

你想让对方做什么？(内容)

Why the reader shall act as per your proposal? (Logic)

对方为什么应该做？(逻辑)

Cut to the chase with your objective: catch attention, save time, avoid misunderstanding

开门见山：引起注意、节省时间、避免误解

Think before write: problem-solving mindset

三思而后落笔：解决问题的思维

Key information: what, who, when, where, why

核心信息：何事、何人、何时、何地、何故

Analytical methods: pyramid structure, mind mapping, fishbone diagram

分析方法：金字塔结构、思维导图、鱼骨图

Case study II: Draw the pyramid structure, mind mapping, fishbone diagram for progress report / business proposal / work plan / promotion application

案例讨论二：为进度报告、活动方案、工作计划、竞升申请做金字塔结构/思维导图/鱼骨图

Section Three

版块三

Linguistics/3h

语言专版/3小时

Write with credibility —— concise & clear

写出信服力——简明扼要

No flowery writing, but informative expressions (graphs, statistics, facts, quotes)

摈弃华丽辞藻，使用信息化语言（图表、数据、事实、引用）

Using verbs rather than adjectives

多用动词，少用形容词

List of commonly used linking words and phrases

常用连接词

10 rules of writing easily understood English

简明英语写作10大法则

Be clear in your position

立场清晰

Keep it short: value reader’s time more than yours

篇幅简短：尊重对方的时间

Case study III: Request your supervisor for approving a new hire

案例讨论三：请上级批准新增一名同事

Case study IV: Apply for a site visit to a client

案例讨论四：向客户请求前去拜访

Section Four

版块四

Cross-cultural communication/2h

跨文化沟通/2小时

Writing on sensitive/negative/embarrassing issues —— Positive

处理敏感/负面/尴尬的事件——积极

Correct tone & business style: emails alive

正确的语气&商务风格：见字如面

Writing etiquette

书面礼仪

Using modal verbs correctly

正确使用情态动词

State “what can/should be done”, instead of “what cannot/should not be done”

陈述“能/应该”做的，而不是“不能/不应该”做的

Linguistic differences due to different cultures

东西方不同文化的语言差异

Avoid Chinglish

避免中式英语

Case study V: Reply to a underperformed supplier

案例讨论五：回复表现不佳的供应商的邮件

Case study VI: Reply to a complaint

案例讨论六：回复一封投诉信

Section Five

版块五

Conclusion & practice/1.5h

总结及综合演练/1.5小时

Problem-solving mindset 解决问题的思维

Tone，Content, Logic

语气、内容、逻辑

Practicing “TCL”

操练“TCL”写作思维

Emails alive with the right tone: make the reader emotionally comfortable

见字如面：让对方情感上舒适

Provide all needed information: make the reader thoughtfully informed

发散思维，提供所有必需的信息：周到地与对方沟通（思维的广度）

Build the structure logically: make the reader logically convinced

收拢思维，构建有逻辑的结构：逻辑上让对方信服（逻辑的深度）

Case study VII: salary raise request

案例讨论七：提出加薪

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