企业知识产权保护管控
【培训日期】2022年11月24-25日
【培训地点】上海
【培训对象】中高层管理人员、知识产权管理人员，科技研发人员

【课程大纲】
Syllabus
第一模块、知识产权概述
The first module, overview of intellectual property rights
一、知识产权的概念与特征
1、 The concept and characteristics of intellectual property
1、知识产权简史
1. Brief history of intellectual property
2、知识产权的概念
2. The concept of intellectual property
3、知识产权的特征
3. Characteristics of intellectual property
案例分析1：
Case study 1:
二、知识产权的保护范围
2、 Scope of intellectual property protection
1、工业产权--专利、商标等
1. Industrial property rights -- patents, trademarks, etc
2、其他知识产权-版权（著作权）等
2. Other intellectual property - copyright, etc
案例分析2：
Case study 2:
三、我国大中型企业知识产权工作面临的形势和对策
3、 The situation and Countermeasures of intellectual property work of large and medium sized enterprises in China
1、知识产权工作面临的形势和挑战
1. Situation and challenge of intellectual property work
案例分析3：
Case study 3:
案例分析4：
Case study 4:
2、知识产权工作存在的问题
2. Problems in intellectual property work
案例分析5：
Case study 5:
3、对策——把握机遇、应对挑战
3. Countermeasures -- seize opportunities and meet challenges
案例分析6：
Case study 6:
四、国家知识产权战略
4、 National intellectual property strategy
1、知识产权战略的重要性
1. The importance of intellectual property strategy
2、创新型国家与知识产权
2. Innovative country and intellectual property rights
案例分析7：2019中国专利状况分析报告
Case Analysis 7:2019 China Patent Status Analysis Report
3、GB/T29490-2013《企业知识产权管理规范》与贯标
3. GB/T29490-2013 "Enterprise Intellectual Property Management Standards" and its implementation
案例分析8：广东国云科技股份有限公司成为广东省首例贯标单位
Case analysis 8: Guangdong Guoyun Technology Co., Ltd. became the first standard-implementing unit in Guangdong Province

第二模块、著作权法
The second module, copyright law
一、著作权的客体与种类
First, the object and type of copyright
1、著作权的概念
1, the concept of copyright
2、著作权的构成要件
2. Elements of copyright
3、著作权的种类
3. Types of copyright
案例分析1：试题著作权案终于胜诉
Case Analysis 1: The copyright case of test questions finally won
二、著作权的主体
Second, the subject of copyright
1、一般主体
1, the general subject
2、演绎作品的著作权人
2. The copyright owner of the deductive work
3、合作作品的著作权人
3. The copyright owner of the cooperative work
4、汇编作品的著作权人
4. The copyright owner of the compilation work
5、影视作品的著作权人
5. Copyright owners of film and television works
6、职务作品的著作权人
6. The copyright owner of the job work
7、委托作品的著作权人
7. The copyright owner of commissioned works
8、作者身份不明的作品著作权的归属
8. Ownership of copyright of works whose author's identity is unknown
案例分析2：《十二封印》之龙图腾网络游戏委托创作合同案
Case analysis 2: the contract case of dragon totem online game commissioned creation in Twelve Seals
三、著作权的内容
Third, the content of copyright
1、人身权
1. Personal rights
2、财产权
2. Property rights
案例分析3：京剧“脸谱”引发著作权纠纷，三被告判赔案
Case analysis 3: Peking Opera "Facebook" caused copyright disputes, and the three defendants awarded compensation cases
四、著作权的限制
IV. Restrictions on Copyright
1、著作权的保护期限
1, the copyright protection period
2、合理使用
2. Reasonable use
案例分析4：盛大公司提供《决战帝国》在线点播服务被诉侵权案
Case analysis 4: Shanda Company provided the online on-demand service of Decisive Battle Empire, and was sued for infringement
3、法定许可使用
3. Legal permission to use
4、著作权的转让
4. Transfer of copyright
五、邻接权
V. Neighboring right
1、邻接权的概念
1, the concept of neighboring right
2、出版者的权利与义务
2. Rights and obligations of publishers
3、表演者的权利与义务
3. Performers' rights and obligations
4、录制者的权利与义务
4. The rights and obligations of the recorder
5、播放者的权利与义务
5. The rights and obligations of the player
案例分析5：某电台著作权侵权案
Case analysis 5: copyright infringement case of a radio station
六、著作权的侵权与法律责任
VI. Infringement of Copyright and Legal Liability
1、著作权侵权行为
1, copyright infringement
2、著作权侵权行为的民事责任
2. Civil liability for copyright infringement
3、著作权侵权行为的综合法律责任
3. Comprehensive legal liability for copyright infringement
案例分析6：互联网版权著作权侵权的刑事案件
Case Analysis 6: Criminal Cases of Internet Copyright Infringement
案例分析7：丰盛宝侵犯著作权案宣判
Case analysis 7: Fengshengbao's copyright infringement case was pronounced
案例分析8：电影改编中的侵权案
Case Analysis 8: Infringement Cases in Film Adaptation
七、计算机软件著作权
VII. Copyright of Computer Software
1、软件著作权的客体与主体
1, the object and subject of software copyright
2、软件著作权的内容
2. Content of software copyright
3、软件著作权的期限与限制
3. Term and limitation of software copyright
4、软件登记与保护
4. Software registration and protection
5、侵犯软件著作权的行为及法律责任
5. Infringement of Software Copyright and Legal Liability
案例分析9：软件侵权如何定性？
Case Analysis 9: How to characterize software infringement?

第三模块、商标法
The third module, trademark law
一、商标概述
I. Overview of trademarks
1、商标的概念
1, the concept of trademark
2、商标的种类
2. Types of trademarks
案例分析1：某公司的MP3上标有苹果图形，是否构成侵权？
Case Analysis 1: Does a company's MP3 have apple graphics on it, which constitutes infringement?
二、商标权的取得
Second, the acquisition of trademark rights
1、取得商标权的途径
1, the way to obtain trademark rights
2、商标注册的原则
2, the principle of trademark registration
案例分析2：“芬特”瓶型商标能否在中国注册？
Case Analysis 2: Can the "Fent" bottle trademark be registered in China?
3、商标注册的条件
3. Conditions for trademark registration
4、商标注册的程序
4. Procedures for trademark registration
案例分析3：“中山”能注册成某电器商标？“凤凰”呢？
Case Analysis 3: Can Zhongshan be registered as an electrical appliance trademark? What about the Phoenix?
三、商标权的内容
Third, the content of trademark rights
1、专用权
1. exclusive right
2、许可权
2. Permission
3、转让权
3. Transfer right
4、续展权
4. The right to renew
5、标示权
5. Marking right
6、禁止权
6. Prohibition
案例分析4：傍名牌黄金首饰，惩！
Case Analysis 4: Punish the famous brand gold jewelry!
四、商标权的消灭
Fourth, the elimination of trademark rights
1、注册商标的注销
1. cancellation of registered trademark
2、注册商标的无效宣告
2. invalidation of registered trademark
案例分析5：销售假“惠普”，如何处罚？
Case Analysis 5: How to punish HP for selling fake products?
五、注册商标专用权的保护
V protection of the exclusive right to use a registered trademark
1、一般商标专用权的保护
1, the protection of the exclusive right to use general trademarks
2、驰名商标的保护
2. Protection of well-known trademarks
案例分析6：侵犯名牌酒注册商标专用权案
Case analysis 6: infringement of the exclusive right to use the registered trademark of famous brand wine
六、商标侵权行为及其法律责任
VI. Trademark infringement and its legal liability
1、商标侵权行为的表现形式
1, the manifestation of trademark infringement
2、商标侵权行为的法律责任
2. Legal liability for trademark infringement
案例分析7：华艺灯饰集团商标侵权案
Case analysis 7: Huayi Lighting Group trademark infringement case

第四模块、专利法
The fourth module, patent law
一、专利法概述
I. Overview of Patent Law
1、专利的定义与特征
1, the definition and characteristics of patent
案例分析1：用香烟做广告的专利申请为何被撤回？
Case Study 1: Why was the patent application for advertising with cigarettes withdrawn?
2、专利法的立法宗旨
2, the legislative purpose of the patent law
二、专利权的主体
Second, the subject of patent right
1、发明人或设计人
1. Inventor or Designer
2、职务发明人
2. Job inventor
案例分析2：李某离职半年后申请的专利，发明人为何不是他本人？
Case Analysis 2: Why is the inventor of the patent that Li applied for six months after leaving office not himself?
3、受让人
3. Transferee
4、外国人
4. Foreigners
案例分析3：专利继承纠纷酿成血案
Case analysis 3: patent inheritance disputes lead to bloody cases
三、专利权的客体
Third, the object of patent right
1、发明
1. invention
2、实用新型
2. The utility model
3、外观设计
3. Appearance design
案例分析4：杭州某木制工艺品有限公司请求宣告“旋转座椅”外观设计专利权无效案
Case Analysis 4: A wooden handicraft Co., Ltd. in Hangzhou requested to declare the patent right of "rotating seat" design invalid
四、授予专利权的条件
IV. Conditions for Granting Patent Rights
1、不授予专利权的情况
1, not to grant a patent right
案例分析5：“魔术麻将”实用新型专利权无效案
Case analysis 5: invalid patent right of "magic mahjong" utility model
2、发明或者实用新型专利的授权条件
2. Authorization conditions of invention or utility model patent
（1）新颖性（2）创造性（3）实用性
(1) novelty, (2) creativity and (3) practicality
案例分析6：中山市某电器公司诉专利复审委员会专利无效行政诉讼案
Case Analysis 6: An electric appliance company in Zhongshan sued the Patent Reexamination Board for patent invalidation
案例分析7：深圳某化工有限公司不服专利撤销决定复审案
Case analysis 7: a chemical company in Shenzhen refuses to accept the reexamination of patent revocation decision
3、外观设计专利的授予条件
3. Conditions for granting design patents
（1）新颖性（2）实用性（3）富有美感（4）不相冲突性
(1) novelty, (2) practicality, (3) aesthetic feeling, and (4) no conflict
案例分析8：邵某不服实用新型专利被驳回请求复审案
Case analysis 8: Shao refused to accept the case that the utility model patent was rejected and asked for reexamination
五、授予专利的程序
V. Procedures for granting patents
1、专利的申请
1. patent application
2、专利申请的审批
2. Examination and approval of patent application
案例分析9：北京某公司诉专利复审委员会专利无效行政诉讼案
Case analysis 9: A company in Beijing sued the Patent Reexamination Board for patent invalidation administrative lawsuit
3、专利的复审与无效宣告
3. Patent reexamination and invalidation
案例分析10：赵某诉专利复审委员会专利无效行政诉讼案
Case Analysis 10: Zhao v. Patent Reexamination Board for Patent Invalidation Administrative Litigation
六、专利权的内容与限制
VI. Contents and Limitations of Patent Rights
1、专利权人的权利
1, the rights of the patentee
2、专利权人的义务
2. Obligations of the patentee
3、专利权的限制
3. Restriction of patent right
案例分析11：全面覆盖原则——厦门某公司诉深圳某公司专利侵权案
Case analysis 11: principle of universal coverage-A company in Xiamen v. a company in Shenzhen for patent infringement
七、专利侵权行为及法律责任
Seven, patent infringement and legal liability
1、专利权的保护范围
1, the scope of protection of patent rights
案例分析12：美的公司与格力公司专利纠纷案
Case Analysis 12: Patent Dispute Case between Midea Company and Gree Company
2、专利侵权行为
2. Patent infringement
案例分析13：美国337调查
Case Study 13: 337 Investigation in USA
3、专利侵权的法律责任
3. Legal liability for patent infringement
案例分析14：在美国与中国专利侵权遭受的经济损失有多大？
Case Analysis 14: What is the economic loss of patent infringement in America and China?

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